Slice of Lime created the new logo for Genlighten. Genlighten helps you obtain copies of crucial genealogical source materials from local “lookup providers” at surprisingly affordable rates.

We started the project with a strategy conversation to help us better understand Genlighten’s core demographic as well as the philosophy behind the name itself. From there, we decided to focus on a logo that would relate to genealogy as well as the word “enlighten” that is hidden within the name itself.

We started with a wide range of logo options for Genlighten to choose from.

While hesitant to use a tree or leaf image at first, we all decided that this would be the best way to communicate that this is a genealogy-focused site. What we instead played with was ways to bring “enlightenment” into the picture.

We landed on the final logo that depicts a tree with an aura around it. The leaves are almost little flames in themselves which bring to mind “light” while the glowing tree taps into the more spiritual interpretation of “enlightenment.”

Genlighten was very happy with the end product and went on to write their own blog post about their experience working with us. You can read that blog post here.

Slice of Lime created the website for Wish for Wheels, an organization that gives kindergarten kids bikes on graduation day. To fully appreciate what they did and to get involved even more, we took the day off to volunteer at a “give away”.

The kids were amazing and it was extremely rewarding to see the looks on their faces when they realized that the bike was for them to keep. Congrats to the Wish for Wheels staff, University Bicycles, and the Slice of Limers for making this a success!

You can see more pictures from the day on our Flickr page here or on the Wish for Wheels page here.

It always puts smiles on our faces when we see the much deserved attention that Sheri and Rich Schmelzer get for Jibbitz. Slice of Lime built the original Jibbitz website, variations on the Jibbitz website, and has since created the Jibbitz Stylizer, a fun Flash application that allows you to build out your Jibbitz creations to share with friends or purchase. Soon after building the original site, Jibbitz sold to Crocs for $20 million.

The article and video (seen above) highlights their amazing success story. Congratulations Sheri, Rich, and team!